SoEngage Premium | High-Energy Automation

Introduction

We/The Company/Esdy

We (Esdy Information Systems Private Limited) Alias ESDY.
Legal Name : Esdy Information Systems Private Limited
CIN : U72900TG2016PTC112953
GSTIN : 36AAECE4416F2ZW
Address : 4th Floor, Shivalik Plaza, Above SBI Bank, Opp. Virinchi Hospital, Road No 1, Banjara Hills, Hyderabad, Telangana, India - 500 034.
Email : info@esdy.in
Official Websites : www.esdy.in / www.soengage.co / www.soengage.ai / www.nylabi.com SoEngage is product of Esdy

Last Updated: 27th January, 2026

SoEngage (https://soengage.co/) is an advanced AI-powered engagement automation platform designed to transform how brands interact with their online communities. In today’s digital ecosystem, real-time engagement is critical for brand growth and reputation. SoEngage ensures that every comment, direct message, and story interaction receives intelligent, context-aware responses instantly. Our AI analyzes tone, intent, and audience behavior to generate authentic replies aligned with your brand identity.

About SoEngage

Built for startups, creators, agencies, and enterprises, SoEngage enables scalable communication without sacrificing personalization. Our proprietary AI engine adapts to your brand voice guidelines and continuously improves through contextual learning, ensuring consistent, human-like engagement 24/7 while reducing operational workload.

Services

Platform Functionality

SoEngage provides automated comment replies, intelligent DM conversion, keyword-triggered messaging, story automation, spam protection, analytics tracking, and audience segmentation. The platform integrates with supported social APIs to deliver real-time automation while complying with evolving platform policies.

AI-Powered Engagement

Our AI dynamically generates context-aware responses aligned with your brand tone. It improves engagement velocity, enhances response accuracy, and reduces manual intervention for social teams.

Usage Guidelines

Users must use SoEngage ethically and in compliance with all social media policies. Automation must not be used for spam, harassment, deceptive engagement, or unlawful activities.

Communication Preferences

By using SoEngage, you agree to receive service-related communications such as updates, billing alerts, feature releases, and security notifications.

Account Creation

Account Requirements

Users must register with accurate and complete information. Account registration enables AI configuration, workflow setup, and integration with supported social platforms.

Account Safety

Users are responsible for safeguarding login credentials and connected accounts. Any activity conducted under your account is your responsibility.

User Content

User Contributions

Users may submit brand voice guidelines, response templates, keywords, and automation rules. By submitting content, you grant SoEngage a limited license to process and use it solely for service functionality.

Content Standards

Content must be lawful, respectful, and compliant with intellectual property and privacy regulations. SoEngage reserves the right to remove non-compliant content.

Consent to Use Data

Data Collection

We collect engagement metrics, automation logs, configuration preferences, and technical usage data necessary to provide and improve services.

Purpose of Data Usage

Data is used for AI optimization, analytics, fraud prevention, performance improvement, and compliance monitoring. We do not sell personal data.

Data Disclosure

Information may be disclosed if required by law, legal process, or to protect platform integrity and user safety.

Bookings

Service Activation

Services are activated upon successful subscription, onboarding, and integration setup.

User Control

Users retain full control over automation rules and may pause, modify, or disable automation anytime.

Pricing, Fees, and Payment Terms

Pricing

Subscription fees vary based on usage and feature tier. Pricing details are available on the official website or dashboard.

Billing & Payments

Subscriptions are billed in advance. Failure to process payment may result in suspension.

Refund Policy

Payments are non-refundable unless otherwise stated or in cases of billing error.

Customer Conduct

Responsible Usage

Users must not use automation for spam, harassment, deceptive engagement, or harmful activity.

Prohibited Activities

Reverse engineering, exploiting vulnerabilities, or disrupting services is strictly prohibited.

Third Party Services

Integrations

SoEngage integrates with third-party platforms (e.g., Meta, Instagram, WhatsApp, Google). Your use of those platforms is subject to their respective terms and policies.

No Endorsement

Integration does not imply endorsement of third-party services. We are not responsible for third-party platform changes, outages, or policy updates.

Your Responsibilities

Compliance

You are responsible for ensuring your use of SoEngage complies with all applicable laws, regulations, and third-party platform policies.

Content Liability

You are solely responsible for all content generated or published through our platform, including its accuracy, legality, and appropriateness.

Our Intellectual Property

Ownership

All AI models, algorithms, system architecture, and branding remain the exclusive property of SoEngage.

Restrictions

Users may not copy, resell, modify, or distribute platform components without written consent.

Term and Termination

Termination by User

Users may cancel subscriptions at any time through account settings.

Termination by SoEngage

We reserve the right to suspend or terminate accounts violating these Terms.

Effect of Termination

Upon termination, access to services ceases. Provisions regarding intellectual property, indemnification, and limitations of liability survive termination.

Disclaimers and Warranties

Service Disclaimer

Services are provided “AS IS” without guarantees of uninterrupted performance or specific engagement outcomes.

Performance Variability

Results vary depending on audience behavior, content quality, and platform algorithms.

No Guarantees

We do not guarantee that automation will always be accurate, timely, or compliant with third-party platform updates.

Indemnity

User Indemnification

Users agree to indemnify SoEngage against claims arising from misuse, violations, or third-party disputes.

Legal Costs

Indemnification includes reasonable legal fees and costs incurred in defending covered claims.

Jurisdiction & Dispute Resolution

Governing Law

These Terms are governed by the laws of India.

Dispute Resolution

Disputes shall be resolved through arbitration in Hyderabad, Telangana, in accordance with the Arbitration and Conciliation Act, 1996.

Exclusive Jurisdiction

Courts in Hyderabad, Telangana shall have exclusive jurisdiction over any matters not subject to arbitration.

Grievance Redressal

Support & Complaints

For concerns or complaints, please contact our support team through the official website. We aim to resolve issues promptly and fairly.

Grievance Officer

In accordance with applicable laws, any grievances may be addressed to our Grievance Officer at info@esdy.in.

Miscellaneous Provisions

Entire Agreement

These Terms constitute the entire agreement governing your use of SoEngage.

Severability

If any provision is invalid, remaining provisions remain enforceable.

Waiver

Failure to enforce any right shall not constitute a waiver of that right.

Modifications

We may modify these Terms at any time. Continued use after changes constitutes acceptance.

Terms & Conditions

1. Company Information

2. Product Disclosure

3. Scope of This Policy